posted by: Joseph Hershey
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Hey, go take a read on Pando’s January 2007 newsletter. We’re featured at the bottom, “Podcasters Prefer Pando”.
Yeah for us. Yeah for Pando. Doesn’t Ed smile bright?
Here’s the original blog post which got them talking to us.
It was an honest share of how Pando, the free file sharing program solves a real problem for us sometimes when Ed and I are working to put a show together.
You may notice, though, a couple diffs between the copy on our blog said and what they had quoted from us… Hmm…now we know how it goes for the Hollywood writer…
It’s also too bad how they didn’t make some obvious link share to us. Seems like it would have been a natural to link on our picture, or even anywhere in the text. Simple as this.
Hmm… I don’t see any link outs to us on the whole shabang. Hmm…there is a link to a Pando Package with a sample 2gnj podcast included. To download the package and open it up, you have to install their software. How painful.
This could be an interesting case to highlight the differences in the methods and culture of what we call old and new media.
I leave it as an exercise for the reader to figure out which one you fit into, and why.
Here’s some clues to help get you started:
- me me me vs. you you you
- interruption marking vs. permission marketing — i.e. push email newsletters, broadcasting to a list of unknown emails, push a whole bunch of stuff you don’t want to hear to a broad undifferentiated numbers, hoping not to piss people off and hoping that the numbers game will work for you vs. pull subscription maintained by people who pull only what and when on information they choose to see
- sticky sticky buy from here inward links only marketing vs. here’s a link out, or two, or three, or a million, we’re all friends here, what did you really want to find?
- an economy of scarcity vs. an economy of abundance
- change the other’s content in order to fit your message vs. link out and let the other people speak for themselves
The list goes on. so this is what i say — Tune in, turn on, and link out, baby.
February 6, 2007 at 2:52 pm
Hello. I’m Deanna, the person who included you in the Pando newsletter. I am sorry about not linking to your site – the graphic was supposed to link there. We do apologize for that and hope that people either saw 1) your URL in the graphic or 2) your blog name and Googled you. We can fix the version that is resident on the site.
I also wrote the piece on you. I ran your words verbatim. I made an editorial judgement not to run your whole long paragraph, so I cut out sentences and added an ellipsis where text was removed. I did not change the meaning of the piece with what I cut. What ran is word-for-word what you said. This is standard, old-school journalistic practice.
We had hoped you would be pleased that your podcast was sent out to over 50k Pando users! Most newsletter subscribers have Pando installed already so they wouldn’t have to install Pando to listen.
February 8, 2007 at 1:10 am
Deanna,
I hear your apologies, but they really aren’t necessary. The enewsletter piece was what it was, and like I said before, we really do appreciate the exposure to your audience.
The post here was not to knock down Pando, or the job that you did with the spot in the newsletter. I’m sorry if it came across that way.
The post here was to highlight the blatant difference between old and new media, the old and the new marketing, advertising, and public relations.
Things are shifting. We gotta find ourselves shifting too, or we get lost on the far shore.
Warm regards,
Joe.
February 8, 2007 at 2:09 am
Btw,
If you haven’t gone to check out the Pando thing, go to it. These guys are one of many services trying to break into the market of each store and forward p2p file sharing.
Ed and I still give them a thumbs up for usability for our specific purpose, share a big file to someone when it’s too big for email.
Pando isn’t a web 2.0 company. And that’s okay.
The fact that they posted a reply to this blog post above, instead of sending an email response, shows they want to participate in an open conversation.
Kudos.
I really feel like they want to defect, though, and the fact that they came here to once again promote their name with a spin back positive (we meant good, we are good, we have > 50k users, etc.) really goes to show ya they can use the medium even if they aren’t the medium.
Kudos.
And you gotta give em respect to step forward and not to let this become another Kryptonite type pr blunder.
Kudos.
Oh, and more kudos when Pando releases a Vista compatible version.
Damn that Vista and it’s higher security.
– Joe.
February 11, 2007 at 6:40 pm
Guys, This is a great conversation. And we meant well; we liked what you are doing and wanted to expose our audience to it. That the graphic didn’t link at first was as frustrating to us as you! BTW, just to clarify, Pando has a 3M installed based and 50K newsletter subscibers!
Can you keep giving me excuses to mention more positive things about Pando??? lol Keep up the GREAT work, Deanna
February 12, 2007 at 5:17 am
I have to do it. I’m gonna change the subject of the conversation.
Vista and it’s higher security….
Anyone remember Windows XP Service Pack 2 it was also the be all end all “Sliver Bullet” for windows security.
… and now there is Vista a total rewrite that has not been proven boasting on its prowess.
Ever seen the new kid strutting in and learning the hard way? …and remember that kid had some history proving they where tough in the old neighborhood.
Sure beta testing was done, but that was a limited audience. Not to mention when the challenge was sent out at a hackers convention in Las Vegas. Vista was out for the count before the day was out…
February 12, 2007 at 6:02 pm
I have to do it. I’m gonna change the subject of the conversation back to Pando.
So I wonder how our readers feel about the conversation of Pando being here, and here only.
If you have the urge to share, put it down here. 2 seconds to comment.
How’s come Pando doesn’t host a forum for > 50K registered users to talk to each other about the product and services. …just not hip enough, I guess.
I see lots of controlled 1way buzz marketing over on the Pandoblog, but nothing that hints to being open web 2.0 communityish.
Let the >50k users speak to the product.
Let the >50k users know who each other are.
Let the >50k users talk to each other.
Here’s an idea… Since we started a convo here, open, honest. How ’bout giving a trackback to our blog from the Pandoblog. If Pando doesn’t want to host it, we sure can — no filters, save for badmouthing or bad language.
Seems like the open conversation in the >50k member community would be newsworthy to Pando… imho
Does it really matter to me if Pando has >50k users if I’m all alone?
– sigh —
– JOE>
February 12, 2007 at 6:42 pm
Leonard –
Sorry, I had to do it. I had to redirect the conversation back to pando centric.
Just for you, though, and all our other readers itching to talk Vista security. There’s a new post.
I’m sure you’ll want to go make comment there.
Thanks for your patience with the management….
– JOE>
March 16, 2007 at 8:57 pm
pagine piuttosto informative, piacevoli =)